Media Multitasking in the New Digital Age

Speaker:  Duncan P Brumby – London, United Kingdom
Topic(s):  Human Computer Interaction

Abstract

On-demand video services, such as Netflix and Amazon Video, have become extremely popular. The advent of these video services has transformed how people access content, from the devices used, to the contexts in which people watch. For example, many people now routinely watch video on small screens when commuting on public transport or relaxing in bed. Researchers and practitioners are keen to understand how these new video viewing practices are affecting the viewers’ experiences. 

In this talk, I will describe work that we have done to understand and examine contemporary media multitasking practices and experiences. I will present the results of observational and survey studies that we have conducted to better understand how people use mobile devices while watching video content. I will also describe how we developed and tested the Immersive Experience Questionnaire for Film and TV (Film IEQ). The Film IEQ is a practical research tool that allows researchers and practitioners to assess video viewing experiences using a questionnaire that is easy to administer and that has been empirically validated.

About this Lecture

Number of Slides:  45
Duration:  40 minutes
Languages Available:  English
Last Updated: 

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