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The advent of these video services has transformed how people access content, from the devices used, to the contexts in which people watch. For example, many people now routinely watch video on small screens when commuting on public transport or relaxing in bed. Researchers and practitioners are keen to understand how these new video viewing practices are affecting the viewers’ experiences. </div> <div> <br/> </div> <div> In this talk, I will describe work that we have done to understand and examine contemporary media multitasking practices and experiences. I will present the results of observational and survey studies that we have conducted to better understand how people use mobile devices while watching video content. I will also describe how we developed and tested the Immersive Experience Questionnaire for Film and TV (Film IEQ). 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