The Physical Web

Speaker:  Scott Jenson – Mountain View, CA, United States
Topic(s):  Human Computer Interaction


The history of technology and interaction design is circular. A new technology creates a new product concept that starts off primitive but slowly matures over time. Then a new technology comes along that upsets this and the cycle starts over again. This talk discusses how anyone working on new technology needs to appreciate this cycle and more importantly, understand how it holds us back.

This is clearly shown today when people are so enamored with the Internet of Things. We need to back up, understand that we're using yesterday's tools and concepts and we need to back away to understand what old techniques/concepts are holding us back. 

This is applied to the Internet of Things, where the number of smart devices is going to explode, and the assumption that each new device will require its own application just isn't realistic. We need a new, open paradigm to allow people to walk up and use any device, without installing an application. The old techniques are no longer working. Apps and the mobile web aren't enough.

The Physical Web is an exploration into how to create an open source extension to the web that would unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device - a vending machine, a poster, a toy, a bus stop, a rental car - and not have to download an app first. Everything should be just a tap away.

About this Lecture

Number of Slides:  50
Duration:  30 minutes
Languages Available:  English
Last Updated: 

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