THE POWER OF SEARCH ENGINESSpeaker: Dirk Lewandowski – Hamburg, Germany
Topic(s): Information Systems, Search, Information Retrieval, Database Systems, Data Mining, Data Science
Search engines are the premier tools when it comes to finding information on the Internet. Newer technological developments show how search is changing from the query-results paradigm to search as an underlying technology for a great variety of applications. So, while the importance of search engines as we know them may be stagnating, the importance of search as a concept is steadily increasing.
Hand in hand with the advances in technology go important changes in the ways we use search for knowledge acquisition in society. Search engine providers, especially Google, amass power not only over search results and search-based advertising, but also over users, advertisers and content providers.
In this talk, I will discuss these developments in detail. I will discuss whether and how search engine providers can be made responsible for their results and for knowledge acquisition through search. I will also show why we have a de facto monopoly at least on the European search engine markets, and how alternative search engines could be established.
About this LectureNumber of Slides: 45
Duration: 60 minutes
Languages Available: English, German
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