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Creating personas by processing complex online behavioral and demographic data is an on-going research and commercialization project. Using tens of millions of interactions by people engaging with thousands of online posts, we demonstrate that our automatic persona generation methodology has several novel accomplishments, including identifying distinct behavioral segments based on content consumption patterns; detecting impactful demographics groups; and creating rich persona profiles by adding names, photos, and other attributes. We have validated our approach with a working system and evaluated the system by examining the accuracy of predicting content preference of personas, the stability of the personas over time, and the generalizability of the method by applying to multiple datasets. 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