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Microsoft alone has created over 10,000 millionaires. Unicorns are privately held startup companies worth over $1 billion. Approximately 2000 unicorns have emerged since 2015. Of the 50 with the greatest valuation, at least 39 are digital tech firms or companies leveraging software. </div> <div> <br /> </div> <div> Although many digital tech products now cause much evil, you can create ethical tech startups — both “ethical tech” startups and ethical “tech startups”. </div> <div> </div> <div> Based on my experience creating 5 software startups and 36 years of learning and teaching, I will outline 7 principles for success: </div> <div> </div> <div> 1) Seek solutions that solve important problems or that leverage opportunities created by new technologies. </div> <div> </div> <div> 2) Develop competitive advantage through proprietary technology and distinctive competence. </div> <div> </div> <div> 3) Validate your strategy and products by user experience design at every stage from idea to shipping product. </div> <div> </div> <div> 4) Think about your strengths; leverage them in creating an identity and communicate this to customers. </div> <div> </div> <div> 5) Design your business model and go-to-market strategy; devote significant resources to digital marketing. </div> <div> </div> <div> 6) Plan and project your finances carefully with a forecasting model; raise funds expeditiously but vigorously. </div> <div> </div> <div> 7) Hire only the best; motivate and guide them with inspirational leadership by a capable management team. </div> <div> <br /> </div> <div> I shall illustrate these principles using two dozen examples of successful ethical tech ventures. </div> </div> <div> <br /> </div> </div> <div class="row lecture__section"> <h2>About this Lecture</h2> <span> <strong>Number of Slides: </strong> 55</span><br/> <span> <strong>Duration: </strong> 45 minutes </span><br/> <span> <strong>Languages Available: </strong> English</span><br/> <span> <strong>Last Updated: </strong> <span id="lecDate"></span> </span> </div> <div class="row lecture__section"> <h2>Request this Lecture</h2> <p>To request this particular lecture, please complete this 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