Speaker:  Ronald Michael Baecker – Toronto, ON, Canada
Topic(s):  Society and the Computing Profession


As of 2020, 14 if the world's 50 wealthiest billionaires made their money in technology. Microsoft alone has created over 10,000 millionaires. Unicorns are privately held startup companies worth over $1 billion. Approximately 2000 unicorns have emerged since 2015. Of the 50 with the greatest valuation, at least 39 are digital tech firms or companies leveraging software.

Although many digital tech products now cause much evil, you can create ethical tech startups — both “ethical tech” startups and ethical “tech startups”.
Based on my experience creating 5 software startups and 36 years of learning and teaching, I will outline 7 principles for success:
1) Seek solutions that solve important problems or that leverage opportunities created by new technologies.
2) Develop competitive advantage through proprietary technology and distinctive competence.
3) Validate your strategy and products by user experience design at every stage from idea to shipping product.
4) Think about your strengths; leverage them in creating an identity and communicate this to customers.
5) Design your business model and go-to-market strategy; devote significant resources to digital marketing.
6) Plan and project your finances carefully with a forecasting model; raise funds expeditiously but vigorously.
7) Hire only the best; motivate and guide them with inspirational leadership by a capable management team.

I shall illustrate these principles using two dozen examples of successful ethical tech ventures.

About this Lecture

Number of Slides:  55
Duration:  45 minutes
Languages Available:  English
Last Updated: 

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