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The amount of user bases each of these social networking services accommodates may amaze us and also motivates to know the micro-dynamics underneath such massive ecosystems. Here comes the application of social network analysis.<br /> <br /> Why is social network analysis useful? Well, every entity in our world is connected -- People are connected through social networks; they are connected to information, organization, places, etc. One can get a piece of partial information by studying the activities of individuals. To know the complete information, one needs to study the system as a whole, perhaps by modelling it as a network. Social network analysis falls at the intersection of graph theory, mathematics, sociology, and more recently in the last 15-20 years, several developments in fields as diverse as computer science, physics, biology and economics.<br /> <br /> The talk will cover recent research on the structure and analysis of such large networks and on models and algorithms that abstract their basic properties. I will present how to practically analyze large-scale network data and how to reason about it through models for network structure and evolution. Topics covered in this talk include structural properties of a network, formation of network communities, how information spreads through society; robustness and fragility of networks; algorithms for the World Wide Web; prediction and recommendation in online social networks; representation learning for large networks; etc.<br /> <br /> </div> <div class="row lecture__section"> <h2>About this Lecture</h2> <span> <strong>Number of Slides: </strong> 80</span><br/> <span> <strong>Duration: </strong> 60 minutes </span><br/> <span> <strong>Languages Available: </strong> English</span><br/> <span> <strong>Last Updated: </strong> <span id="lecDate"></span> </span> </div> <div class="row lecture__section"> <h2>Request this Lecture</h2> <p>To request this particular lecture, please complete this <a href="https://services.acm.org/public/speakers/request_lecture.cfm?lecture_id=15408" target="_blank">online form.</a> </p> </div> <div class="row lecture__section"> <h2>Request a Tour</h2> <p>To 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