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However, much current software fails to take into account the diverse end users of software systems and their differing characteristics and needs eg. age, gender, culture, language, educational level, socio-economic status, physical and mental challenges, etc. I give examples of some of these diverse end user characteristics and the need to better incorporate them into requirements engineering, design, implementation, testing, and defect reporting activities in software engineering. I report on some of our work trying to address some of these issues, including: use of personas to better characterise diverse end user characteristics; extending requirements and design models to capture diverse end user needs; analysis of app reviews and JIRA logs to identify problems and ways developers try to address them; analysis of approaches to improve the accessibility of software designs for diverse end users; improved human-centric defect reporting approaches; and use of living lab co-design approaches to ensure end users are first class contributors during all phases of software development. I finish by outlining a research roadmap aiming to improve the incorporation of end user human aspects into software engineering. </div> <div class="row lecture__section"> <h2>About this Lecture</h2> <span> <strong>Number of Slides: </strong> 30</span><br/> <span> <strong>Duration: </strong> 40 - 50 minutes </span><br/> <span> <strong>Languages Available: </strong> English</span><br/> <span> <strong>Last Updated: </strong> <span id="lecDate"></span> </span> </div> <div class="row lecture__section"> <h2>Request this Lecture</h2> <p>To request this particular lecture, please complete this <a href="https://services.acm.org/public/speakers/request_lecture.cfm?lecture_id=15467" target="_blank">online form.</a> </p> </div> <div class="row lecture__section"> <h2>Request a Tour</h2> <p>To request a tour with this speaker, please complete this <a href="https://services.acm.org/public/speakers/request_tour.cfm?lecturer_id=18410" target="_blank">online form.</a> </p> <p>All requests will be sent 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