Being a Human-Focused Team Player in a Competitive Creative Industry

Speaker:  Gilbert Cockton – Sunderland, United Kingdom
Topic(s):  Human Computer Interaction


Many countries classify software as a creative industry. Creatively educated designers have become ever more common in software development over the last decade and a half, and are often now indispensable. For the last few years, major usability consultancies (e.g.,, have been expanding their offer to include creative and strategic design considerations. Human focuses, such as contextual research and user experience evaluation, must now integrate effectively with creative, strategic and technical practices. There can no longer be a single centre to software design. Design processes must dynamically combine and recombine design-led, strategy-led, human-focused, and systems architecture activities. There can be no fixed upfront development processes. No single development philosophy is adequate in isolation, whether this is agile, lean, design thinking, concurrent engineering, user experience, human-centred or value-sensitive design. Every project is unique and every software development team will draw on their own tried and tested resources, as well as continuously develop news ones for competitive advantage.

In this lecture, I present a framework for managing creative software work that is critically informed by strategic, human and technical considerations. This framework combines flexibility for creative responses with breadth of considerations and rigour in reflection and replanning. It is motivated by a need to take the best of existing major design paradigms while avoiding their well-documented limitations. It stresses competitive resources over standardised methods and processes.

About this Lecture

Number of Slides:  35 - 40
Duration:  45 minutes
Languages Available:  English
Last Updated: 

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