Customer Journey Mapping

Speaker:  Eunice R Sari – Perth, Australia
Topic(s):  Human Computer Interaction


Customer Journey Mapping is a hands-on workshop to get the opportunity to develop your capabilities in customer journey mapping capabilities. The customer journey is the complete sum of experiences that customers go through when interacting with your company and/or brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer.
In this workshop, you will learn to connect various points of interaction, micro interactions, and other things in the process concerned, you will also learn to create CJM with the tools, you will get direct practice of the training material with relevant case studies. You will learn how to use the results of user research as a starting point for CJM makers in a complex business ecosystem, be able to understand and apply all principles and guidelines for making tools in CJM, be able to make an effective CJM in various situations and opportunities, and also be able to create products and services based on the user’s needs.
This training is open for every professional from various fields who want to develop practical experience by enhancing mid-level capabilities in the UX field.

About this Lecture

Number of Slides:  45
Duration:  120 minutes
Languages Available:  English
Last Updated: 

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