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Marc Hassenzahl

Professor Marc Hassenzahl

Based in Siegen, Germany

Bio:

Marc Hassenzahl is a professor for “Ubiquitous Design” in the Department of Business Computing at the University of Siegen, Germany. In 2006, he received his doctorate in Psychology with distinction from the Technical University of Darmstadt. After two years as a junior professor for Economic Psychology at the University of Koblenz-Landau, he became professor for Experience and Interaction Design at Folkwang University of the Arts’ faculty of design.

For more than 20 years, Marc has been exploring the theory and practice of designing enjoyable, meaningful, and transforming interactive experiences. His work is transdisciplinary and operates at the intersection of psychology, design research and interaction/industrial design. In 2000, he published his first paper on “hedonic quality” in Human-Computer Interaction (HCI) at the CHI conference in Den Haag, and even then called for a science of joy and beauty in HCI. Since then, Marc has been influential in shaping the field of User Experience, Experience Design, Design for Wellbeing, and Design for Transformation. His unique combination of sound psychological theory, workable methods, and design work has certainly been key to make the experiential perspective on technology a concern of mainstream HCI.

Marc is the broadly cited author of “Experience Design. Technology for all the right reasons” and 216 peer-reviewed papers and book chapters. His Attrakdiff questionnaire became the first widely used questionnaire to measure “hedonics”. As early as 2009, he linked user experience to broader concerns for wellbeing. He made influential contributions to the design of technology-mediated relatedness (closeness) and behavior change for health and sustainability. In 2016, he was awarded Design and Emotion Societies’ “Slow Glow Award” for his general contribution to Experience Design. He is member of the editorial boards of Interacting with Computers, International Journal of Human-Computer Studies, and ACM Transactions of Computer-Human Interaction (ToCHI).In 2022, he was elected as a member of SIGCHI academy.

Available Lectures

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Chatbots, robots, smart things: Challenges of designing meaningful interaction with ?Otherware?
As a rule, humans enter an embodiment relationship with the technologies they use. They tend to act with and through technology without much questioning their own agency. For example, when...
Forging and maintaining the social over the distance
Feelings of closeness, togetherness, relatedness, or intimacy are major ingredients of people’s wellbeing. While those feelings certainly require physical proximity now and then,...
From usability to experience and beyond: Designing technology with wellbeing in mind
Current trends in hi-tech, such as artificial intelligence, machine learning, big data or new types of sensors, pose many technological challenges. However, Human-Computer-Interaction and...
Technology for meaningful work
For most people, work is more than just solving tasks as efficiently as possible in exchange for a salary – work has to be enjoyable and meaningful on a day-to-day basis. When we...

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